Amlot notes

Stop lying to your customers

No, that middle plan isn’t the “most popular one”. It’s the one you want us to pick.

No, BBC, if I sign in I won’t get “more news”. There isn’t a secret cache of breaking news that you’re holding back from everyone else.

You’re not getting “an unprecedented number of support requests” right now. You just don’t have enough staff (or you have the wrong staff).

And – you know this one – FAQs are not the most frequently asked questions, are they now.

Let’s have a bit more truth in marketing, eh. Who knows, the customers might respect it.